Inside the Italian Academy of Rome, we have coordinated an exciting collaboration with the Form Aquae, an innovative company specialized in the production of bathtubs in different sizes, shapes, colors and decor. The goal of this collaboration was to explore new types of formal and functional that they could improve and integrate the actions carried out within the bathroom, in addition to ease of use. Through a creative approach and a multidisciplinary approach, we examined the needs and behaviour of the users inside of the bathroom environment, identifying areas of improvement and opportunities for innovation. Working closely with the team to Form Aquae, we have explored innovative solutions that could meet the needs of modern consumers, combining aesthetics, functionality and comfort. The result of this collaboration has been the creation and development of new concepts of bathtubs, incorporating advanced features to improve the overall user experience. These new design is focused on the optimization of the space, ergonomics and ease-of-use, delivering innovative solutions to make the bathroom a environment more pleasant and functional. This experience confirms the power of collaboration between academic institutions and companies in generating ideas and products that meet the real needs of consumers and promote the innovation in design and technology

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